Email Marketing – The Pros And Cons of Marketing With Email

Many small businesses are considering jumping into the world of email marketing. Email marketing has many different advantages, but it also has a few drawbacks that you need to keep in mind. The truth is that when utilized in the correct fashion it can be an extremely powerful and cost effective way of promoting your business and producing more sales. Once you learn about the pros and cons of email, you will be able to begin your own campaigns and get started down the path towards increased success and profitability.

The Advantages of Email Marketing

There are several key benefits to running an email marketing campaign. One of the most important is how cost efficient is can be. There is no other form of direct marketing that is as cheap as email marketing is. A 2005 study by the Winterberry Group found that for every dollar spent on email marketing, $15.50 was earned in return. There is much relevant data pointing to email marketing having a superior ROI than telemarketing, direct mail campaigns, radio or billboard advertisements and more.

Another advantage that email has is that you can quickly get your message across, and you can reach your customers and prospects in a place where they are comfortable communicating. If you have an idea for a new sale or promotion for the upcoming weekend, you can inform all of your customers about that immediately. With print advertising, traditional direct mail or anything else, the turnaround time could be days or possibly even a week or more.

One of the real strengths to running an email campaign is how effectively you can track the results that it produces. You will be able to see every click that is made to your website as a result of the email, and you will be able to see statistics such as how many people read the message, how many times they read it, if they ended up making a purchase and on down the line.

There is no other form of marketing or advertising that produces such an array of in-depth statistics. It’s an invaluable way to track your marketing efforts, and make the most out of every dollar you put into promotion.

Finally, another important advantage to email marketing that you will want to remember is that it’s the perfect way to convert prospects over a long period of time. No matter how great your products or services may be, not every person will be immediately ready to make a purchase or investment. Email marketing is the perfect tool to continue chipping away at those prospects over the long haul. By developing a relationship with each prospect and providing them with useful information, you will gain their trust and stay at the forefront of their mind.

The Disadvantages of Email Marketing

The largest disadvantage of email marketing is that so many people today are fed up with spam. All of our accounts are flooded with wasted emails everyday, and it’s a worldwide plague of the largest scale. Because of this, many people are wary about opening up emails from businesses, or about trusting anything they see in their inbox.

You can help combat this problem by being as transparent as possible. This means making it easy for people to see who is sending your message and what it’s about. It also means ensuring that all of your email addresses are used with permission, and you never purchase a list or steal addresses from another website.

Another disadvantage with email marketing is that far too many small business owners or managers know how to make a campaign work for them. Perhaps they try using gimmicks or copying an email that somebody else sent out. However, a much more effective strategy is sticking within your own identity, playing to your strengths and providing your prospects and customers with exactly what they are looking for.

Making Email Marketing Work for You

The bottom line is that the benefits of email marketing far outweigh the disadvantages. It’s all about learning how to run your own campaigns in the right way, and for maximum success there will be some trial and error as you traverse that path. By not utilizing email campaigns you’re missing out on a huge opportunity to help your business become more efficient and more profitable.

Personal Branding For Real Estate Agents – Stretching Your Marketing Dollar With Buzz

The aim of personal branding for luxury real estate agents is to communicate, in a instant, the essence of your personality, your personal values ​​and why someone should do business with you instead of your competition. Successful communication occurs not only when your ideal clients recognize that you are someone they can trust, but also when they can easily convey to others why they chose you for the job in a few words. If you get the message right you can spark word-of-mouth advertising or viral marketing.

The right message triggers an emotional response by quickly establishing your professionalism and your likability. It also compels people to do business with you because it transmits your unique selling proposition, your promise of value to them, in a nutshell. The ultimate message, conveyed by a symbol, a slogan or an image creates buzz. It gets people talking about you.

Buzz marketing is the best way to stretch your marketing dollar. Did you ever see the commercials for Charmin toilet paper with the fictional grocer, Mr. Whipple? George Whipple told customers, "Please do not squeeze the Charmin!" in more than 500 commercials between 1964 and 1985. The promise of value of this product, softness , was conveyed in just five words, in seconds. But, it compelled customers to do just the opposite: to squeeze the product and buy it. Was this product actually softer than the competitor's product? Most likely it was not. But, it got people talking about Charmin not the competition.

Probably the most famous and most imitated product slogan is "Got Milk?" which positioned milk as the drink of choice with cookies, cakes, peanut butter, etc. This campaign was credited for reversing a 20 year slip in milk sales. It has been running since 1993 with no signs of tiring. With this slogan, they summarily dismissed all other potables and captured an indelible place in consumers' minds. According to the Got Milk? website, the campaign has over 90% awareness in the US In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll.

The power of buzz in personal branding for real estate agents can save you a bundle in marketing costs. How can you create buzz and stretch your marketing dollars with a great slogan?

Things to Look for When Choosing a Motorcycle Repair School

A passion for motorcycles is a basic requirement for being a successful motorcycle mechanic. In fact, most motorcycle mechanics started their career simply as a hobby. They were motorcycle lovers who were toying with their bikes to make them run more smoothly until they realized that they could earn money doing something they enjoy. Some of them work in repair shops equipped with their own personal experience in motorcycle repair while others further their knowledge and skills by enrolling in a motorcycle repair school. Being a motorcycle mechanic is meticulous work and it can be tough knowing that a rider’s life depends very much on one’s skills.

When equipment breaks down, a mechanic is responsible for diagnosing the source, nature, and extent of the problem. A highly skilled mechanic is able to diagnose mechanical, electrical, and fuel problems and to troubleshoot quickly. To be able to quickly and accurately diagnose problems is a mark of an expert mechanic and this is also an exhibition of their great problem solving ability, as well as their comprehensive knowledge on how the equipment operates.

A mechanic’s job also includes minor tuning or replacement of a single part of the motorcycle. They may also be asked to perform complete engine overhaul, although this job could take many hours as they need to take down the engine and replace defective valves, bearings pistons, and other interior parts. Those who are highly skilled utilize specialized machineries and the most advanced computerized equipment to adjust and tune motorcycles, especially those that are used for racing.

To qualify for a trainee mechanic position, some employers prefer applicants with a high school diploma or the equivalent, but there are also some who accept those with less education as long as they exhibit satisfactory reading, writing, and math abilities. However, due to the growing complexity of motorcycles, those with a diploma or a certificate from a formal training program in motorcycle repair have more employment opportunities. This is why enrolling in a trade school or institute to be a certified motorcycle mechanic could be a wise decision.

Would-be motorcycle technicians can either opt for a technician diploma or an associate degree in applied science or mechanics. By attending a trade school, a student will receive the needed job training and basic credentials to be a motorcycle mechanic. After completing this program, he will be certified as a trained technician in this field.

Meanwhile, the associate degree is designed for mechanics to earn the educational qualifications that match the needs of their profession. The program can be completed within one or two years. Courses taught in an associate degree include math, basic management, human relations, infrastructure and resources, and hands-on experiences such as disassembling, assembling and overhauling of motorcycle equipment. Online courses are available for those who can’t manage to attend an on-campus program.

Because there are many schools that offer motorcycle repair classes, it is important that prospective students choose a school that can develop their full potential and ensure their success in the field. There are many qualities that mark a good training facility.

First and foremost, a good motorcycle repair school should provide their students plenty of hands-on training. When students use their own hands repairing motorcycles, they learn a lot easier. Next to hands-on training, students should also ensure that the motorcycle school offers the most advanced repair classes. It is essential that students get trained on fixing modern motorcycle engines.

Essential core classes should include motorcycle suspension systems, four stroke engines, two stroke engines, brake systems, motorcycle electrical systems, fundamentals of electricity, and motorcycle fuel systems. The school should also have highly qualified instructors. The best motorcycle repair instructors are those with many years of experience in the field. Students should ensure that they attend a motorcycle school with excellent instructors.

Finally, a motorcycle repair school should provide help to their graduates to get a job in the field. This will ensure students that they will not only be trained properly, but that they will also have a good start in their career.

Baby Clothes Overstock and Clearance Items – Why Donating Makes Sense

Retail clothing storeowners inevitably face the same situation year after year – a surplus of last season's styles in some form or another. This is good news for the consumer, as prices on these items are typically slashed well below retail in order to make room for new products. But what to do with the clearance items that remain on the shelves well into the next season? Or what if there simply is not enough room to hang on to these items any longer once new products arrive? Storeowners who find them facing these questions may want to consider donating overstock and / or clearance items to a worthy charitable organization.

In many cases, making a sizeable donation will not only benefit the many people touched by the organization receiving your donation, it may make a positive impact on your bottom line by allowing your business a tax write-off at the end of the year. If you are considering making a sizeable donation, you may first want to contact your tax advisor to discuss how the donation would affect your tax scenario.

It is advisable to spend some time researching potential organizations prior to donating. There are seemlessly countless organizations out there that are willing to take donations of clothing and accessory items. When choosing an organization, make sure first and foremost that the organization is not-for-profit, as this ensures the potential tax-benefit of donating. It may be easier to locate large national organizations, but it is worth to research smaller local organizations as well. These local organizations often do not receive the level of exposure necessary to meet their demands at the same level as larger organizations. As is the case in so many situations, the internet is generally the best source of information for researching charitable organizations. In addition, consult your local phone book, and ask around. Chances are you already know someone who has some sort of connection to a local charity – use those connections!

Once you have selected a non-profit organization to receive your donation, it is important to obtain a single point-of-contact within the organization. This person can organize the receipt of your donation, which in many cases can be arranged to take place at your business or warehouse. It is a good idea to provide an itemized list of the donation, including wholesale value, to your point-of-contact at the time of the donation. This list will not only help to document inventory in your records, it will also be a helpful tool for the charity to reference while incorporating the donation items into their existing product supply. In turn, ask that they provide you with a "letter of receipt", acknowledging and referencing the value of the donation. This letter will provide documentation that will be needed to validate the tax write-off. Be sure to discuss the significance of this letter with your point-of-contact prior to making the donation, and follow-up soon as the donation is made to be sure the letter is generated in a timely manner.